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How Brand Messages Shape Brands

How Brand Messages Shape Brands

Look at these 3 lines

Zindagi ke saath bhi, Zindagi ke baad bhi

Likhte likhte pyaar ho jaaye

Kuchh mitha ho jaaye

With the first line, you get a clear message that this company is going to have your back when you are alive and will support your family even after your demise. Isn’t this the type of insurance we all want?

Now for the second line, imagine you were in 1992, computers and laptops were not that common, pens do your mostly work, and you listen to this line ‘Likhte likhte pyar ho jaayega’, won’t you want the same pen for your everyday tasks? Something that makes you fall in love with your work?

And here comes the third line, “kuchh mitha ho jaaye”, this line is just imprinted in your taste buds. You read it or hear this line, and your brain directly starts processing chocolate melting in your mouth.

Hence, proven one single line can invoke endless emotions in your mind and this single line is called “Brand Messages”.

And, here we tell you how important brand message is in the brand positioning strategy:

  1. Brand Identity
    A brand messages is simply like a tune stuck in your head, it helps people to quickly recognize you and helps to separate you from your competition.
  2. Trust Building
    When a message is authentic, speaks the language of customers, and gives assurance or validation to their feelings, it is inevitable to trust the brand.
  3. Fostering Emotional Connection
    We have already established that one line is enough to invoke endless emotions. When customers laugh with you or cry with you, they develop a bond with you, that eventually converts into customer loyalty.
  4. Storytelling
    With a brand message, brands can set expectations and communicate how the brand will resolve customer problems through a clear narrative.

But, here’s a catch, as Meggie has positioned itself that it can be prepared in 2 minutes, Brand strategy is not Meggie.

As your brand messages is the most important medium of communication with your customers, it has to be taken very seriously and crafted with these 5 points in mind.

Know your audience:

Understand their desires, pain, triggers, and needs of them.

Compelling story:

Your message is not just a line or few words, it should be a story in itself.

Tangible USPs

Define what sets you apart from your competition and it should be reflected in your message.

Brand tonality

Use the language, slang, and terminologies that your audience resonates with.

Consistency

Your audience needs to see the brand messages again and again until it is engraved in their minds.

As a creative branding agency in Ahmedabad, for the past 20+ years, Hetarsh Creative Force has been honored to give these remarkable brand messages for our beloved brands.

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