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How to Increase Website Traffic: 4 Things to Remember

Hello again. Been a while. 
Fret not, we are here with a very much usable (and foolproof) guide to get your website on the map, without having to spend a lot of money. Now, when it comes to increasing website traffic, various factors come into the picture, of course.

Here’s a list:

  • Content Strategy
  • Social Media Marketing
  • Brand Identity
  • Digital Marketing
  • Search Engine Optimization

Before we dig in more, let’s realise what exactly website traffic is. In the simplest terms, this is the only kind of traffic people like. Website traffic generally indicates the number of clicks (read people) bumped onto your website and voluntarily chose to open it. Higher the traffic, better it is. Let’s now look at important points to note (on a parchment paper) when it comes to increasing website traffic:

Types of Website Traffic

When thought of in a broader aspect, website traffic can be divided into two major categories: paid and organic. Now, organic traffic is easy – it is simply the number of people who visited your website without ads, i.e., without spending any money. 
The key difference between is the two is crystal clear – money. However, when it comes to organic traffic, the investment happens at an earlier stage and the efforts are seen in transition. For example: you may need to invest in order to write and post a blog on your website, whose return will be organic traffic over time.

When it comes to organic traffic, it can further be categorised into four parts:

  • Direct – When a user accesses the website directly, without coming from any other website. This is a form of organic traffic.
  • Social – This refers to traffic generated from social media, perhaps you posted a blog link on your social media platforms.
  • Referral – When someone visits the website through some other page and not a search engine. For ex: this happens with backlinks on blogs.
  • Paid – Traffic that has been generated as a result of placing ads on Google and other websites.

Strategies for Generating Organic Traffic

  1. Refresh outdated content 
    It is essential that website content is refreshed every now and then to ensure that there are no keyword gaps. Information on website must be up to date in order to cater to the target audience. It is simple: if you don’t have the answer to the question users are looking for, they will go elsewhere. 

  2. Stay updated on Google algorithm changes
    There is a change in trends all the time, and Google updates their policies quite often. This is key. You must keep a track of what changed and accordingly, structure your website to make it more search-friendly.

  3. Anaylse keyword gaps
    This basically refers to the keywords that your competitors are targeting and you aren’t. That is called a ‘keyword gap’. Identifying these keywords and giving out information of them will not only attract target audience but also make you a competitor.

How to Increase Website Traffic with SEO

Well, to understand this, we wil have to take a deep dive into learning what SEO is. The full form of it, Search Engine Optimization, barely makes sense. But let’s make sense of it: 

  • Include primary and secondary keywords in your content, this helps in better ranking.
  • Write original content. Search engines can filter out low-quality, AI generated content. 
  • Make sure there is readability of the content. Do a quick readability check on your content. 
  • Use headings and subheadings, and images/ videos.
  • Use title tags and meta descriptions. 
  • Write short, descriptive URLs for better sitemap.
  • Backlinks. Very important! More so if done from high-authority websites.
  • Through competitor analysis, to understand how to better your strategy in terms of content and SEO.

How to Drive Website Traffic with Content

Well, this one is not really rocket science, as long as you understand. Otherwise, it’s walking through a minefield. First and foremost, focus on evergreen topics. Write on things that people will always want to know about. For example, as an advertising agency, it’d bode well for us to write on advertising 101.

Second, headlines! Catchy headlines are the way to go, always, in terms of catching the attention for both, target audience and search engines. Third, visuals matter. With the human attention lesser than that of a goldfish, visual experiences matter a lot in terms of attracting attention!

Final Thoughts

It’s time to put a ‘green tick mark’ on your checklist today. Remember, there’s four things to know when you want to drive website traffic, namely, first know what are the type sof traffic and which one do you want to encourage more. 

Second, the various strategies should culminate into a strategy-driven approach towards driving organic traffic. Third, learn how to increase website traffic through SEO. Lastly, ensure that your content drives website traffic.

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