When Shakespeare said “What’s in a name”, he clearly didn’t live in a world full of materialism and capitalism. Well, we’re here to tell you – everything is in the name. Your brand name should have a recall value, easy pronunciation, and be catchy. These are the basics of a brand name. Why is it important? To put it in simple words, it is what leaves an impression on the consumers’ minds. For example: Everyone calls the 2-minute noodles by Nestle ‘Maggi’. Maggi is actually the brand name and not the product itself. That’s what’s in the name. We’re going to tell you some things that go into creating a brand name:
