6 Rules to position every product just right
Struggling with your product’s position? Follow our 6-step framework to easily define your target audience, value prop, and craft a statement that stands out.
Now, circling back to the crux – advertising. It is communication. What is the difference between a commoner and a marketer? What is the difference between the girl (who has probably been hungry for quite some time), the art person and the writer?
Persuasion.
Marketers have a knack for pulling people by their heartstrings, and that is how you sell. We make people think and feel. There is information and then there’s a way of communicating that information, and at the end of the day – that’s how advertising works.
Of course, when you want to create some out-of-the-box advertising collateral, there are ways to approach the same. Mainly, it’s a debate between gut feeling and research. Take into consideration how Jacquemus treats its product launches. A CGI-campaign wherein the bags are on wheels roaming the streets of Paris. On the other hand, take Chanel into consideration. A luxury house that’s been around for decades, whose products could be found on every most-wanted list, and yet, any marketing they do is just not working. A classic example of gut vs research. Either build on what you think might work or on what everyone thinks will work.
Advertising is a way of showing that something or someone exists. That you are also a part of the many, many fish in the sea, and need to stand out. And brands which find persuasive ways of saying “buy me” generally succeed. But never forget that you need a unique voice in order to stand out.
Advertising is anything that makes a product sell. How effective advertising is, depends entirely upon what you are advertising; is it a feeling like the satisfaction you get after drinking a cup of tea, or did you evoke motherly love in your consumers, or are you entirely letting your product do the talking. For creating marketing collateral, you need two things: copy and art. Together, they hold the power to take your brand where it should be.
Struggling with your product’s position? Follow our 6-step framework to easily define your target audience, value prop, and craft a statement that stands out.
In today’s dynamic advertising landscape, the traditional TV commercial is taking a backseat. Influencer marketing has emerged as a powerful force, fundamentally reshaping how brands connect with their audiences and tell their stories. This shift isn’t just about reaching more eyes; it’s about fostering authentic engagement and building trust in ways conventional advertising often can’t.
In today’s dynamic advertising landscape, the traditional TV commercial is taking a backseat. Influencer marketing has emerged as a powerful force, fundamentally reshaping how brands connect with their audiences and tell their stories. This shift isn’t just about reaching more eyes; it’s about fostering authentic engagement and building trust in ways conventional advertising often can’t.
As a leading social media agency in Ahmedabad, we understand the unique needs of B2B businesses in 2025. Discover our expert marketing services.
Struggling with brand visibility? Discover why your brand is invisible to customers and explore proven SEO strategies to bridge the gap, increase exposure, and drive more traffic.
Struggling with brand visibility? Discover why your brand is invisible to customers and explore proven SEO strategies to bridge the gap, increase exposure, and drive more traffic.
