Data or Creativity? Why the Future of Branding Demands Both
Discover why the future of branding requires a balance of data-driven insights and creative storytelling. Learn how AI and human intelligence can reshape the world of advertising.
Thought.
Everything starts with a thought. It is a thought that creates a brand, and a thought that takes a brand to soaring heights. Strategic thinking is enabling your thoughts to achieve an objective.
Strategic thinking involves analytical reasoning with innovative concepts to reach a desired result. In the advertising and marketing field, strategic thinking builds a brand. Whether it is a startup or an established brand looking to evolve, it only happens when people (experts) from a design agency in Ahmedabad get together and think strategically.
Strategic Design Thinking consists of planning and thinking analytically with innovative concepts that go into building a brand; a brand that can create associations and connections between the product and consumers. Similar to what we did with Umiya Tea when we were approached by the brand for a revamp.
The brief: Take the product from regional to national level.
The approach: Study the product in detail. Think on it, brainstorm various ideas. We came to the conclusion that positioning Umiya Tea as refreshing and energising will be ideal.
The result: Used the swoosh aspect combined with the tea gardens to showcase a new look and feel for Umiya Tea. To position the brand even better, we opted for Shivangi Joshi, the famous Indian actress from Yeh Rishta Kya Kehlata Hai, to be the brand ambassador.
Like we said, every action starts with an idea. A thought. When the thought is well-thought, it leads to a strategy. Strategic design thinking involves the plan of building a brand, plan of design approach, design elements and so on.
When we think of design thinking, there are many aspects to it. The five pillar of strategic design thinking are:
In simple words, empathy in design thinking means understanding the needs, wants and challenges of your target audience. It involves in-depth market research and taking into consideration the wants and needs of your consumers. This pillar focuses on – think how they would think, feel what they would feel, and do what they would do. With this, designers can understand their audience better, which will eventually help them understand how and what to design.
Defining and understanding the task or the problem is the next pillar in strategic design thinking. Here, the strategists and designers get together to accumulate information and discuss the issues or the aim. Once the core problem is identified and defined, the path to solutions and various ways of approaching can be thought of.
Ahh, the most crucial step! Once the task is properly identified and researched on, a course of action can be decided. This is one of the most crucial pillars of strategic design thinking – ideation. This step requires rigorous thinking and planning. The various whats and hows are discussed in this pillar of strategic design thinking.
Once the multiple ideations are set in, the execution of the ideas are taken into consideration. Many times, in the advertising and marketing field – some ideas never make it to execution because of various reasons – budget, timelines and client expectations.
The idea, when finalised along with the execution strategy is now put into action in this pillar of strategic design thinking. The creation stage of the entire design process. When ideas come to life. A digital agency from Ahmedabad can help cater to your needs in a manner that reflects a strategic approach.
A thought is where it starts, idea is the pitstop to decide the several routes and creation is where the chosen idea is brought to life. A digital agency from Ahmedabad can provide strategic design thinking for your brand that can drive growth and increase sales.
Discover why the future of branding requires a balance of data-driven insights and creative storytelling. Learn how AI and human intelligence can reshape the world of advertising.
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