Let’s start with the basics – there’s three colours which are known as the primary shades, based on which all colours are made. These are – red, blue and yellow.
Red : liveliness, action, passion, enthusiasm and strength
Blue : honesty, dependability, strength and harmony
Yellow : original, innovative, fun and visibility
Post choosing the colour which sits right with your industry sector, and yes, that’s quite a tricky part, you move on to the design. If you think you can do it all on your own, not really. You’ll need a branding agency for this task, and a good one at that.
Next up on the list is, how do we end up choosing the colours and design that we do. It’s a process, and here’s the step-by-step of it:
To bring it all together, choosing colours for packaging design is like finding the perfect balance between art and science. Design that is strategic yet aesthetic, with a clear cut ideology of how it connects with the brand identity and product placement. When done right, packaging will uplift your product, attract consumers, and create lasting connections.
