Why Your Brand is Invisible & How to Fix It
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As the world of technology paces rapidly, digital presence becomes important for every business and as the primary step of digitalization, it is important to have a website. A website is often the first impression of your business that the potential consumers have.
While it is crucial to have a well-designed website that looks fantastic, it is also equally important to include the trust factor in it. Website is often used by visitors to gauge the genuineness of the product and services. It is also the primary step where the visitors begin engaging with your brand. You can always choose a website design to help you ease the website design process.
Let’s explore the important elements that contribute to a website that’s both aesthetically pleasing and fosters trust.
First impression – that is where the magic happens!
A study shows that a website has no more than 10 seconds to grab the attention of visitors. In such a short span, the user subconsciously evaluates the brand based on design, clarity of conveying the message, and ease of use. All of these help in increasing website traffic.
A cluttered website that is outdated and difficult to navigate leads to a quick bounce rate i.e. the visitors leave the site shortly after arrival, gradually decreasing the impressions on the website and also adversely affecting the business.
As per a study conducted by social media today, it was concluded that 65 percent of people are visual learners who process information better through images. [Read Here]
Enhance your website with high-quality visuals – images, videos, animations, and infographics. These elements can significantly add to the website’s aesthetic appeal. It is important to note here that the chosen visuals must be relevant to your brand and the content they resemble. It is also important to make sure to have optimized images that load fast.
White spaces or blank spaces are the empty spaces between the design elements and are not wasted spaces. On the contrary, white spaces allow the elements to breathe and it creates a sense of balance.
Content crammed together can confuse, so it is important to balance the design with white spaces.
Colours trigger emotions that significantly influence user behaviour. Every colour has its own meaning and using relevant colours can help establish an emotional connection with your message and the brand.
For example, while blue is associated with trust and security, green represents growth. Yellow feels like hope and happiness and red is used to grab attention.
To increase the readability of the content, choosing the right fonts is crucial. The fonts must be clear, easy-to-read fonts, and it is advisable to avoid excessive font variations.
Maintain consistent font sizes throughout your website for a polished look. Also, follow the brand guidelines and avoid using too many font sizes and colours. Maintain uniformity through all the website pages.
Five elements of trust can be incorporated into your website design, which are:
Do your research or hire a website design agency to help you craft a website that excels in both aesthetics and trust-building. The design must have a friendly user experience and relevant content marketing elements. A well-designed website is an investment in the future of your business and its growth. Create a website that reflects your brand values and drives results.
It is essential to prioritise both visual appeal and trust-building elements while you create a website.
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