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How to design a website that visitors trust

As the world of technology paces rapidly, digital presence becomes important for every business and as the primary step of digitalization, it is important to have a website. A website is often the first impression of your business that the potential consumers have.

While it is crucial to have a well-designed website that looks fantastic, it is also equally important to include the trust factor in it. Website is often used by visitors to gauge the genuineness of the product and services. It is also the primary step where the visitors begin engaging with your brand. You can always choose a website design to help you ease the website design process.

Let’s explore the important elements that contribute to a website that’s both aesthetically pleasing and fosters trust.

First impression – that is where the magic happens!

A study shows that a website has no more than 10 seconds to grab the attention of visitors. In such a short span, the user subconsciously evaluates the brand based on design, clarity of conveying the message, and ease of use. All of these help in increasing website traffic.

A cluttered website that is outdated and difficult to navigate leads to a quick bounce rate i.e. the visitors leave the site shortly after arrival, gradually decreasing the impressions on the website and also adversely affecting the business.

Things to Look Out for in Website Design

Primarily, there are five pillars, as per design agencies, on which a strong foundation of website design can be built. Let’s look at each of these five elements in detail.

The key is simplicity

As per a study conducted by social media today, it was concluded that 65 percent of people are visual learners who process information better through images.
Enhance your website with high-quality visuals – images, videos, animations, and infographics. These elements can significantly add to the website’s aesthetic appeal. It is important to note here that the chosen visuals must be relevant to your brand and the content they resemble. It is also important to make sure to have optimized images that load fast.

Accept the blank spaces!

White spaces or blank spaces are the empty spaces between the design elements and are not wasted spaces. On the contrary, white spaces allow the elements to breathe and it creates a sense of balance.
Content crammed together can confuse, so it is important to balance the design with white spaces.

Follow the principles of colour psychology!

Colours trigger emotions that significantly influence user behaviour. Every colour has its own meaning and using relevant colours can help establish an emotional connection with your message and the brand.
For example, while blue is associated with trust and security, green represents growth. Yellow feels like hope and happiness and red is used to grab attention.

Get your fonts right!

To increase the readability of the content, choosing the right fonts is crucial. The fonts must be clear, easy-to-read fonts, and it is advisable to avoid excessive font variations.
Maintain consistent font sizes throughout your website for a polished look. Also, follow the brand guidelines and avoid using too many font sizes and colours. Maintain uniformity through all the website pages.

Elements of Trust

Five elements of trust can be incorporated into your website design, which are:

  • Use professional images and videos – Invest in professional photography and videography to showcase the original products and receives. Generic, low-quality images often undermine the credibility of the brand.
  • High-quality content is a must – Content that is informative and provides relevant information about the product and services under relevant titles is often appreciated by visitors as it makes the navigation of the website extremely easy for them. In fact, as per the Content Marketing Institute, content marketing generates three times as many leads as traditional outbound marketing.
  • Make the design mobile – responsive – As per a study by Statcounter, over 54.8 percent of all web traffic originated from mobile devices. A website needs to adapt to mobile, tablet, and desktop screen sizes.
  • Secure seals and checkout processes – DIsplaying security seals that validate the legitimacy of the website shows your commitment to data security. Additionally, securing checkout processes reduces the risk of fraud.
  • Clear contact information – It is essential to make it easy for the visitors to find your contact information including email addresses, phone numbers, and physical address as well if it is applicable. A well-drafted “about us” page humanizes your brand and builds trust amongst the customers by introducing your team and telling your company story.

Conclusion

Do your research or hire a website design agency to help you craft a website that excels in both aesthetics and trust-building. The design must have a friendly user experience and relevant content marketing elements. A well-designed website is an investment in the future of your business and its growth. Create a website that reflects your brand values and drives results.

It is essential to prioritise both visual appeal and trust-building elements while you create a website.

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