Once upon a time, there was a person who was trying to come up with an idea for the brand he was working on, he took a paper and started writing ideas on it. He wrote a few ideas but didn’t like them enough so he crumbled the paper and threw it on the floor, he kept repeating this process for a while, and after sometimes, he wrote one idea which he liked a lot, he made the plane of that paper and flew, as his idea took off.
This little story is about the story behind the logo of HCF Creation. The pencil lines are a representation of ideas and the paper plane is representation of take off. So in conclusion HCF creates ideas that always take off. This visual narrative showcases innovation, determination, and the importance of imagination.
With bold typography across all the platforms like website, social media, and offline mediums, HCF showcases confidence, courage, and an unconventional approach to get the desired results.
Choosing a color palette of Black and Yellow represents authority, conviction, and desire to get work done blended with the warmth of understanding, a touch of creativity, and innovation.
So, without any brand message, or communication, if the audience looks at just visual aspects of HCF, they can still tell that HCF is an innovative, determined, and creative organization that doesn’t hesitate to take bold measures in order to get desired results.
This is the power of visual identity.
When logo, typography, color palette, and visual symbolizations tell the story of the brand’s core values and aspirations, it becomes the organization’s visual identity. It is important to determine the brand’s position in the marketplace.
Logo – The main component of visual identity. A unique and easy-to-remember logo represents brand values.
Color Pallete – Colors invokes emotions and it is associated with certain feelings towards the brand
Typography – Fonts sets the tonality and moods of the brand
Visual symbolizations – The symbols help to explain the brand story and ideas behind the brand
Brand recognition
A strong visual identity helps to create a long-term impression on the audience. Whenever they look at similar color or symbol, they are automatically reminded of the brand.
Brand differentiation
The world has become a crowded marketplace. But, with specific brand visual representations, it is easier to differentiate brands from other competitors. It also shows that the brand is taking a unique branding approach.
Customer Trust
It is easier to trust a brand for consumers if they see the same representation multiple times on different platforms. It gives them a feeling of consistency and reliability.
Emotional Connection
Visual symbols, colors, and images invoke the emotions that create a connection between the audience and the brand. The audience likes the brand more if it showcases the same aspirations and ideologies as themselves.
Hence, a powerful visual identity is a strong tool. And Hetarsh Creation, we have gained 20+ years of experience in crafting the brand identity and positioning through visual identity and creating an ideal brand personality. As an ad agency, it is our duty to create a brand that leaves a long-term impact on the audience and builds trust among customers.
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