In layman’s terms, a website is the face of a company: the first thing that your potential customer sees. And it should be appealing. That is why website design is most crucial for a brand. It is the process of planning, conceptualising, and designing elements such as layout, colour scheme, typography, graphics, and interactive features to create an exquisite and user-friendly website. Let’s look at 5 things a brand should keep in mind while designing a website.