Everywhere you look, there’s CGI. That is, in the world of social media, of course. What’s CGI, you ask? Computer-generated imagery. Now, what does it mean in the world of advertising? A lot. Many brands are taking their marketing and advertising collaterals to an entirely different level with the use of CGI. But a question that’s popped into many minds, including ours, at one point: what kind of impact does this type of OOH advertising have? A fusion of art and science, CGI advertising breathes life into extraordinary concepts with visual appeal, ultimately showcasing larger-than-life situations in the mundane. Let’s look at some brands who’ve effectively used CGI campaigns:
1. Maybelline – Spread across London double-deckers and subways lies the Maybelline mascara that’s stormed the market. By emphasizing the functionality of the mascara, this campaign did wonders for the product launch.
2. Ajio – With a big sneaker roaming around the streets to announce AJIO’s All Stars Sale caught many eyes on social media.
3. Barbie x Burj Khalifa – Everybody remembers the larger-than-life Barbie coming out of the box next to Burj Khalifa. An iconic anticipation campaign.
4. VIP – The suitcase legend left no table unturned to showcase its USP – how light their products really are.
1. Intricate details – CGI allows a canvas of your choice with exceptional photorealistic details, which ultimately enable the brand to showcase its product as a hero and, of course, appeal to its audiences.
2. Cost efficiency – For starters, CGI is a tad bit heavy on the wallet but ultimately is an investment worth the ROI. It is impactful and used to leave an impression, and that’s how it becomes cost-efficient in the long term.
3. Sustainability – One of the more crucial points is that CGI’s flexibility allows it to be an eco-friendly advertising method. The carbon footprint is significantly reduced as all the needs of travel, equipment transportation, and operational matters are eliminated.
Be assured that CGI has been known to take over the market with finesse. Be it launching a new product or simply creating brand awareness, it does catch eyes; whether those eyes result in a successful ROI is something that’s yet to be analysed. Using CGI for campaigns is a sure-shot way of gaining attention, if that’s what you want, a relatively creative display of your brand, and we say – let’s do it.
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