We all have that one weird thought or thing (or person, if you’re unlucky) popping into our lives every now and then, always on the back of our minds. Well, that’s brand awareness for you – marketing’s weird lil’ friend. Your advertising collaterals, be it online or offline, has to have the purpose of awareness, even if it’s in the backseat. That’s where we come in – making sure that all your marketing – hoardings, outdoor print ads, website, social media – all of it, have the driving force of brand awareness.
